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Search engine marketing (SEARCH ENGINE MARKETING) is the process of improving the standard and quantity of website traffic to an internet site or an online page from search engines like google 1 WEBSITE POSITIONING targets unpaid traffic (often called “pure” or ” organic ” results) slightly than direct visitors or paid visitors Unpaid site visitors may originate from totally different kinds of searches, including image search , video search , educational search , 2 information search, and trade-specific vertical serps.
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